In the Spotlight
ICMC 2020

10th International Conference on Management Cases 2020

On the 4th December 2020, BIMTECH, Birla Institute of Management Technology, Greater Noida (NCR), India, in collaboration with University of Eastern Finland and University of South Florida, inaugurated the International Conference of Management Cases (ICMC). This was the tenth year that ICMC has been organized at BIMTECH. As it is an unprecedented period, this year the conference was conducted in online mode, on the Zoom platform. Hence, instead of the usual two days, the conference was scheduled for three days, keeping in mind the different time zones of the presenters.

ICMC invites stimulating original, unpublished, research / teaching cases, case studies, based on primary and/or secondary data, field studies, empirical data, or significant experience of learning in various facets of management. Each case must show strong linkage to a concept, framework, or model. ICMC aims at international relevance and encourages authors from all over the world to participate and share their experiences on a platform created for academicians, practitioners, consultants, research scholars and students of management studies.

This year, 60 cases collectively written by 180 authors were presented over a period of two days (5th and 6th December 2020). The conference was attended by 80 delegates from 9 foreign countries. Largest contingent of 12 delegates participated from USA. Over all 120 delegates attended the three day virtual conference.

First day of the conference witnessed enthusiastic participation from all the delegates representing different parts of the world.

The Inaugural Session

The event started by greeting the Keynote speakers, Prof. Arja Ropo is Professor (Emerita) of Management and Organization in the Faculty of Management and Business, Tampere University, Finland, and Olivia (Mandy) O’Neill, Ph.D. is an Associate Professor of Management at the George Mason University School of Business and Senior Scientist at the university’s Center for the Advancement of Well-Being, also by welcoming all other esteemed guests.

The welcome address was given by Dr. H Chaturvedi, Director, BIMTECH. He talked about the spirit of the ICMC conference, which is shown by the participants by joining the conference in online platform despite of different time zones. Dr. Chaturvedi extended his gratitude to Prof. Arja Ropo, Prof. Hanna Lehtimaki, Prof. Ville-veikko Piispanen and Prof. Olivia (Mandy) O’Neill, Prof. Ville-Veikko Piispanen and Prof. Sunil Mithas because of whom it was possible for BIMTECH to organize the 10th edition of ICMC in collaboration with University of Eastern Finland and University of South Florida respectively. Paying tribute to Late Prof. Sardana, a visionary, a source of inspiration and encouragement of all, who initiated ICMC, Dr. Chaturvedi emphasized the past success and the future aspirations of ICMC.

Dr. Chaturvedi also explained about the important of case study as, “Case study method is used extensively by almost all of the business schools around the world as a tool to show the application of theory or concept to real situation. It puts the student in the role of people who are faced with difficult decisions at some point. One of the reasons, why teaching cases gained popularity is because it is an active learning strategy making students use their analytical thinking skills to discuss complex real-life scenarios.”

Prof. Hanna Lehtimaki shared the conference preview. Prof. Hanna expressed her joy of being a part of 10th ICMC conference, despite of the difficult times due to Covid-19. Moving on to the preview of the conference, Prof. Hanna said that, this year conference we received 120 abstracts from different parts of the world. The countries represented includes the United States, Finland, Germany, Dubai, Canada, Japan, Bangladesh, Vietnam and India. In the first Virtual ICMC conference there are 120 participants and 60 papers will be presented in different session in the coming days. She acknowledged that this is a wonderful achievement for ICMC. She further thanked all presenters, reviewers and the audience for their effort in making the conference a great successful.

Dr. Veenu Sharma introduced Prof. Arja Ropo and requested to deliver the keynote speech.

Prof. Ropo started by thanking the ICMC team for giving the opportunity to be a part and to deliver the key-note address at 10th ICMC-2020 conference. After which, Prof. Arja Ropo discussed about “Embodiment and sociomateriality in leadership research: A novel perspective to make an impact”.

It was followed by the highlight of the event, releasing the books. The USP of this conference is the publication of the compendium of papers presented in the conference and this publication is released at the time of the inaugural session. ICMC 2020 has 52 cases which have been compiled in two volumes titled:

  • Developing resilience in disruptive times – Insights from Strategic management
  • Sustainable Entrepreneurship – Innovation and transformation

Prof. Piispanen shared his views and importance of the books.

To appreciate the contribution made by the delegates to the conference and its team members, 7 esteemed persons were recognized and awarded for the title “5 Year Recognition” award. It was followed by the award distribution ceremony. Six case writers below the age of 40, were awarded the BIMTECH – Dr. G D Sardana Memorial Young Scholar Award. Apart from that, three SAGE best Case Award was awarded. The first position of the Case Centre Best Case Awards was bagged by “Jacqueline Skryd, University of South Florida, USA”. The Second position went to two cases, which are bagged by, “Subhalaxmi Mohapatra from Anant National University, India and Subhadip Roy from Indian Institute of Management Ahmedaba, India”, and “Shradha Kabra from BIMTECH and Sumanjit Dass from IILM Graduate School of Management India”

Followed by which, Case analysis competition winners were announced. In the category of second year, first prize was bagged by “Sourajit Roy and Nithya S, Symbiosis Institute of Digital and Telecom Management” and Second prize was bagged by two teams who are “Tanshi Kumar and Anisha Jain, Delhi School of Business” and “Sonal Jain and Shivam Nagpal, Birla Institute of Management Technology”.

In the category of first year, first prize was bagged by “Sargun Matta and Ali Azim Ansari, FORE School of Management” and Second prize was bagged by two teams who are “Alankrita Rawat and Amit Kadam, Symbiosis Institute of Digital and Telecom Management” and “Parth Samariya and Piyush Hirwani, Birla Institute of Management Technology”.

The session continued by the key note speech by Prof. Olivia (Mandy) O’Neill. Dr. Veenu Sharma introduced Prof. Olivia and requested to deliver the keynote speech.

Prof. Olivia discussed about “Introducing a New Way of Thinking about Culture: Emotional Culture”. Few question was asked on the topic was asked by the participants for clarification. The Inaugural Ceremony culminated with the vote of thanks by Prof. Arunaditya Sahay.