7 Dec 2020
Prof Saloni Sinha
Published (co-authored): “Hindsight Thinking Met Waterloo for Thomas Cook Plc, UK: Could Gartner Hype Cycle Have Been the Harbinger for Rescue?” in Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104) – a Scopus Q2 journal. The publication is an output of a year-long international collaboration funded project of Deanship of Scientific and Academic Research, Prince Sattam Bin Abdulaziz University, Kingdom of Saudi Arabia, mentored by Dr Mohammad Rishad Faridi, Faculty of Marketing, Department of Business Administration, Prince Sattam Bin Abdulaziz University.
Presented: A paper by the title “An Exploratory Study of Advertising Appeals of Life and Health Insurance Advertisements in India” at 4th International Conference on Marketing, Technology & Society organised by Indian Institute of Management, Kozhikode on December 7, 2020. It was an outcome of my pedagogical innovation of offering a collaborative interdisciplinary “module by research” in Business Communication subject for PGDM IBM 19-21 batch. The co-authors were faculty of Marketing Prof Manoj Kr Pandey and two students of PGDM Insurance 2019-21 Ms Shreya Rakesh and Peeyush Singh.