2 Aug 2020

Orientation Report
Inauguration and Orientation Programme of the 8th E/FPM batch of 2020

The Inauguration and orientation programme for the 8th Batch of Fellow Programme in Management at Birla Institute of Management Technology (BIMTECH) was held on Sunday, August 2, 2020. Organized on virtual platform, the programme was attended by research scholars and senior faculty members of the institute along with the Chief Guest Padma Bhushan Dr. Jagdish Sheth of Emory University USA , Dr. Harivansh Chaturvedi, Director, and Dr Anupam Varma Deputy Director ,BIMTECH.

Taking forth the legacy of relentless scientific rigor and topical relevance in the field of management research, Centre for Research Studies has been equipping scholars with skills to design doctoral research. Dr. A.V Shukla, Professor of Marketing and Chair Fellow Programme at BIMTECH extended a warm welcome to the new batch of scholars as they commenced their doctoral journey. Dr. Subhanjan Sengupta, Assistant Professor in the Strategy, Innovation and Entrepreneurship Area, and the Programme Coordinator introduced the scholars to programme learning goals and the corresponding learning objectives. To steer the research endeavours, Dr. Arunaditya Sahay, Professor of Strategy, Innovation, and Entrepreneurship area and Dean – Research at BIMTECH, motivated the scholars to remain a student for life and focus on incremental learning.

The true mark of a leader is the willingness to stick to a bold course of action, and this has been best realized during these uncertain times of pandemic, social distancing and restrictive lockdowns. Fighting these odds, BIMTECH as a leading Business School in India, has been fortunate to bag the Category 1 Graded Autonomy Status by AICTE in 2020, and the coveted BSIS label from EFMD Global in 2019, under the guidance of Director Dr. H Chaturvedi. Dr Chaturvedi welcomed the new incoming scholars to the Fellow Programme of the Institute. He also welcomed and introduced the illustrious chief guest of the evening, renowned scholar and internationally recognized thought leader Padma Bhushan Professor Jagdish Sheth. Prof. Sheth is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University and known best for his scholarly contributions in consumer psychology, relationship marketing, competitive strategy, and geopolitical analysis.

Dr Sheth addressed the scholars with great humility and canduor and shared his life experiences to guide the scholars in developing as mentors and undertaking high impact¬ research with uncompromised integrity. His insights into the research journey of a doctoral scholar and particularly the importance of learning as well as unlearning were enlightening. His address and later answers to queries by audience were an inspiration for all.

The programme concluded with a vote of thanks proposed by Dr. Sengupta.

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